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What’s A Funnel And Map Out What You Already Have

What’s A Funnel And Map Out What You Already Have

 

Even if you haven’t purposely created a funnel, you may already have one. However, if you haven’t planned it, you may have serious gaps which will cause you to be leaving money on the table. What’s a funnel and map out what you already have. Let’s dive deeper.

 

What’s a Funnel?

 

A funnel is simply a representation of how you attract a lead, turn them into a prospect, and finally, a customer. It’s a process of gaining awareness, enticing them to sign up for your lists, and then nurturing the relationship so that they become lifelong customers. The reason we use a funnel to represent this is that it starts out wide at the top and gets smaller at the bottom, demonstrating visually the amount of content and information you’ll need to provide to get to the next level. There are many ways you can set this up, but most of them follow the same trajectory. The entire point of the funnel is to provide a process to acquire leads, teach the leads about you and your solutions, and eventually sell your product.

 

Funnel Example

 

You can set up funnels for almost any goal you’ve set for yourself and your business. But the best way for you to understand what a funnel looks like is to think of the image of a funnel, with the widest part at the top and the narrowest at the bottom. The idea is that you must do a lot more to attract people and to get awareness than you do to encourage advocacy after the conversion.

 

 

 

 

 

A funnel is essentially a way to show the process of attracting your target audience, proving to them that you are offering a valuable solution for their problems, and then converting them to buy from you. Additionally, the funnel will help you delight your customers after conversion if you take the time to map out what you have, fill in, and fix the holes in your funnel. Match the products, content, and information you already have to the categories above.

 

 

Finding And Fixing The Holes In Your Funnel

 

Once you realize the importance of a funnel and map out what you already have, you can start to fix any holes you have in your funnel. A hole in your funnel will cause you to lose list members, lose sales, and can even cause you to send the wrong messages to the wrong audience at the wrong time.

 

Mapping out your funnel and developing a plan of action based on your funnel will make a massive difference in your success. Once you do this process, you’ll know what you need to plug the leaks and improve your process and system.

 

Mapping your funnel is all about noting your traffic sources, stages of your funnel, entry points, customer touchpoints, landing pages, and much more. As you go through this process, it’ll become a lot clearer.

 

 

 

 

 

 

Once you have this information collected, you’ll be able to ensure that all your links work, that the content you’re using to market fits the situation, and visualize any missing components needed within your funnel to meet your goals.

 

Branching Out – How Can You Reach More People And Get Them Into Your Funnel

 

Once you’ve mapped your funnel, you should now know exactly how many entry points or customer touchpoints you offer. By mapping each of those touchpoints to the exact ideal customer you want to attract, you can start to notice where you can create even more entry points for your customers. Here are a few ideas for creating more entry points. Remember, an entry point is a way of attracting leads and turning them into prospects or customers.

 

For example, if you publish a blog post meant for creating awareness. Within that blog post, you offer a PDF download in exchange for an email address to a website visitor who is a stranger to you, you’ve turned that lead into a prospect that you can nurture via email, social media, and other methods by merely getting them to sign up for your email list even though they’ve never paid for anything you’ve recommended.

 

Likewise, the stranger may have come to the blog post, and then decided to click through to your paid product offer and purchase it. Now they’re a customer. Both are valid entry points into your funnel, but they’ll be treated differently based on how they entered your funnel.

 

The prospect will be nurtured and encouraged to buy a product or use a service depending on the entry point they used. At the same time, the customer will be welcomed and nurtured to encourage brand loyalty and advocacy, also based on the product they purchased, but will also be encouraged to buy more products and tell their friends about you.

 

Creating more entry points to your funnel will result in higher sales and more customer satisfaction. Add these entry points to your funnel to create more opportunities for your audience to get in your funnel.

 

 

 

 

 

 

 

 

As you create more entry points into your funnel, placement will make a big difference too. You’ll want entry points on your sidebar, in headers of posts, at the end of posts, within posts, on triggered pop ups or pop unders, and more. The form of the entry point or opt-in page will be determined by the audience you’re targeting and where they came from to find you. If you ensure that each entry point is offered at the right place within the buying journey based on the goals you’ve set, you’ll be successful.

This is a post that I’m getting together with other material for a challenge and a new Course offer. “Fine tuning your marketing”

 

 

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